Istanbul branding belongs to the Istanbul city council and targets national and international tourists. It is a promotional advertising campaign. Istanbul is a rich historical city that has a story on every corner.
I created a number of campaign logos, billboards, bus signs, play cards, postcards, and purchasable merchandise. The pattern I used belongs to Ottoman. I used grayscale to give an old, historical era feel but also introduced warm colours welcoming everyone to show that it is a city looking forward and welcoming all cultures. It combines the past and future and modernises the city to where it wants to be.